Smart ingredient brands will turn the Sports & Lifestyle apparel market upside down

Smart ingredient brands will turn the Sports & Lifestyle apparel market upside down

The Sports & Lifestyle apparel industries are ripe for transformation. Digital might dramatically change the markets as it has in many other industries already. Innovative, digital-centric challenger brands are on the rise – one of them is the former Brandnew Award winner clim8. In our series about former ISPO Brandnew participants, we highlight their developments…

It’s hygge season: How to embrace the Danish lifestyle of rest and coziness

For me, autumn is synonymous with hygge — the Danish concept often translated as a sort of coziness. The cooler weather makes me want to snuggle up with a good book or watch a movie marathon under a blanket on the couch. And the fall leaves beckon me to take a break, go outside —…